Coverage
Where the sector watch looks
Coverage is a city sample, not a claim to see every outlet in Vietnam. This page explains categories, banner types, and how we mark a launch as confirmed.
Geography
Primary fieldwork runs in Ho Chi Minh City, with a centre of gravity near our office on 452 Le Quang Dinh in Binh Thanh District. Out-of-city add-ons are scoped only by written agreement.
What “confirmed launch” means here
First sighting is logged when a SKU appears in an agreed store. Confirmed placement requires a later visit with stable facing or a printed price rail. Reset-backed expansion is noted when facings grow after a planogram change.
Categories we commonly watch
We stay inside consumer packaged goods. Industrial, fresh produce-only, and durable goods sit outside the practice.
Beverages
Still and sparkling flavoured drinks, ready-to-drink tea and coffee, and selected dairy drinks where pack architecture changes often.
Personal care
Haircare, skincare, oral care, and body wash lines—especially claim-heavy launches and size architecture moves.
Household care
Laundry, dishwashing, and surface care packs, including refill formats and scent variants that reshape facings.
Packaged food
Snacks, instant meals, and ambient condiments where modern-trade resets are frequent and mini-mart evidence is useful.
Banner mix inside a typical sample
A standard quarterly watch mixes large modern-trade banners with a smaller set of mini-marts so temporary gondola stories can be checked against constrained shelves. Exact banners are named in your scope letter.
If your priority is a single rival launch, a Competitive Launch Dossier may fit better than full coverage. If you need eyes on the aisle this week, start with In-Store Shelf Observation.