Briefings

Sector watch work you can commission

Each briefing is delivered by analysts who walk agreed stores, log pack changes, and write for brand and trade decisions—market intelligence focused on consumer packaged goods launches.

Analyst comparing packaged goods samples beside handwritten launch notes

Quarterly Category Launch Watch

A recurring briefing on new SKUs, pack refreshes, and shelf resets across a chosen packaged-goods category in Ho Chi Minh City modern trade.

From 18,500,000 VND per quarter

Close arrangement of consumer packaged goods bottles and cartons on a work table

Competitive Launch Dossier

A focused file on one rival launch: pack claims, sizes, price points, and how it sits against your line in store.

From 9,800,000 VND per dossier

Supermarket aisle with packaged goods lined on metal shelves

In-Store Shelf Observation

A structured walk of agreed stores to record facings, secondary displays, and how new packs are presented on the day of visit.

From 6,200,000 VND per visit day

Notebook and product samples prepared for a category briefing session

Pre-Launch Category Briefing

A one-time briefing that maps recent launches, claim patterns, and shelf pressure before you commit your own pack to trade.

From 12,400,000 VND per briefing