Rates
How briefing fees are set
Fees reflect category breadth, store sample size, and whether you need a one-time file or a quarter of ongoing launch watch. Figures below are informational starting points in Vietnam Dong.
| Briefing | Starting fee | What usually moves the estimate |
|---|---|---|
| Quarterly Category Launch Watch | From 18,500,000 VND per quarter | One category, one quarter, with a mid-cycle update; sample size and category complexity |
| Competitive Launch Dossier | From 9,800,000 VND per dossier | Typically 8–12 business days; sample size and category complexity |
| In-Store Shelf Observation | From 6,200,000 VND per visit day | One visit day, report within five business days; sample size and category complexity |
| Pre-Launch Category Briefing | From 12,400,000 VND per briefing | Two-week preparation, then a 90-minute session; sample size and category complexity |
Estimate factors
- Number of banners and stores in the agreed sample
- Whether the category is narrow (one segment) or spans many pack architectures
- Rush timing relative to festival or reset weeks
- Need for bilingual notes or extra mid-cycle updates
Payment notes
We invoice for professional research briefings. There is no online checkout on this site. Deposits, scheduling, and refund terms are described on the refunds page.