Flagship briefing
Quarterly Category Launch Watch
A recurring briefing on new SKUs, pack refreshes, and shelf resets across a chosen packaged-goods category in Ho Chi Minh City modern trade.
Who it is for
Brand managers, category planners, and trade marketers tracking rivals in food, beverage, personal care, or household categories
What you receive
A clear record of what launched, where it appeared, how it was priced and claimed, and what changed on the shelf between visits
Included
- Agreed competitive set and store sample for the quarter
- Launch log of new SKUs, pack changes, and delists observed
- Photo-backed notes from agreed modern-trade banners
- Pricing and facing snapshots at each visit cycle
- One mid-quarter note and one end-of-quarter briefing call
Not included
- Nationwide coverage outside the agreed city sample
- Purchase of commercial retail datasets
- Creative or packaging design work
- Media buying or campaign measurement
How the work runs
- Scope the category, banners, and decision questions with your team
- Run the first store circuit and build the baseline shelf map
- Log launches and resets through the quarter
- Deliver the mid-cycle note, then the closing briefing
Preparation
Share your current competitive list, priority SKUs, and any banners you care about most.
Constraints
Store access and display conditions can change week to week; findings reflect the agreed sample, not every outlet in Vietnam.