Briefing
Competitive Launch Dossier
A focused file on one rival launch: pack claims, sizes, price points, and how it sits against your line in store.
Who it is for
Teams reacting to a specific rival SKU or pack refresh
What you receive
A practical comparison you can take into a brand or trade meeting
Included
- Pack and claim breakdown
- Observed price and facing notes
- Side-by-side comparison with your nominated SKUs
- Short implications memo for your category
Not included
- Ongoing monitoring after delivery
- Consumer interviews
How the work runs
- Confirm the rival launch and comparison SKUs
- Collect pack and shelf evidence
- Write and review the dossier
Preparation
Send pack photos if you already have them, plus the SKUs you want compared.
Constraints
Best suited to launches already visible in modern trade.