Briefing
In-Store Shelf Observation
A structured walk of agreed stores to record facings, secondary displays, and how new packs are presented on the day of visit.
Who it is for
Trade and category teams preparing resets or checking a launch week
What you receive
A dated visual record of how the category looked in the stores you nominated
Included
- Store list confirmation
- Facing and display notes
- Annotated photographs
- Short exception list for missing or delayed SKUs
Not included
- Mystery shopping purchases beyond light sampling
- Staff interviews
How the work runs
- Agree stores and observation checklist
- Complete the circuit in one day where practical
- Deliver the annotated report
Preparation
Provide preferred banners, store names if known, and SKUs to prioritize.
Constraints
Findings are time-stamped to the visit day.